faces of wellness


Are you a face of wellness in your community?

We’re celebrating Albertans who are everyday champions for wellness in their communities.

Whether that’s making positive lifestyle changes toward becoming healthier, promoting a health-related cause, making the most of life while living with a chronic condition, standing up for mental health or being a role model for others, through its Faces of Wellness program, Alberta Blue Cross® recognizes Albertans who are taking steps toward living healthier lives.

2023 Faces of Wellness

Ufuoma Muwhen

Ufuoma Muwhen is the grand prize recipient of our third annual Faces of Wellness program. Her story of determination, resilience and dedication to her community makes her a champion for wellness.

Ufuoma lived with the emotional and physical challenges of sickle cell disease for 18 years. Cured after a bone marrow transplant, she wanted to be an advocate and positive light for others with sickle cell disease. She now focuses on creating hope and advancing knowledge.

Ufuoma created NotJustYou, a nonprofit sickle cell support organization that provides a platform for individuals to connect, share experiences and access support. Her work as a community builder and her positive outlook showcases her dedication to wellness through meaningful change.

“It's important to recognize and celebrate the joy and fulfillment I find in life's simple pleasures, promoting a balanced and positive outlook.”

By utilizing her background in biological sciences, psychology and diverse research projects, she advances knowledge of sickle cell disease while addressing gaps in the health care system. Her passion for enhancing health care for marginalized communities is demonstrated through her active engagement in public health boards and advocacy for Black health.

Ufuoma’s inspiring work and story granted her an all-expense-paid weekend wellness experience in Banff.

Learn about the 2023 honourees

how to apply

Face the facts

Who can apply?

The Faces of Wellness award is open to legal residents of Alberta who are at least 18 years of age at the time of entry and submit—or someone else submits on their behalf—a story about their personal wellness journey.

What do applicants have to do to apply?

Include a true, original story about themself or the individual they are nominating with

  • their wellness experience and how or if they overcame a challenge to live their best life,
  • examples of how the entrant lives a life of wellness and regularly encourages others to do the same, and
  • examples of the impact the entrant has had on their community or circle.

Don’t forget to include uplifting or aspirational photos or a video of the entrant that evokes inspiration and embodies moments that demonstrate living their best life.

Read the full program rules

What is the reward for being the face of wellness?

Besides the pride of being a champion for wellness in your community?

The grand prize winner will also be awarded a weekend away in the Alberta Rockies! The prize includes a free, 2-night hotel stay; a gas card to assist with transportation costs; treats from local businesses and the opportunity to live their best, pampered life with a loved one or friend.

Runners up will also receive a $500 gift card to Atmosphere.

Learn about the 2022 honourees Read the full program rules

important dates

Mark your calendar

Application deadline

Submissions and nominations for Faces of Wellness are closed. Stay tuned for the 2024 program nomination dates.

When will successful applicants be notified?

Faces of Wellness award recipients will be announced in December 2023.

In our community

Alberta Blue Cross® has a longstanding commitment to supporting the communities we serve. Our programs and partnerships promote wellness and active living to support Albertans in living their best lives.

Learn how we support communities